Gold Sponsor: Stape

Stape created a tool that makes server-side tagging simple – with a user-friendly dashboard, additional power-ups, and integrations to grasp user actions better and boost your digital marketing.

Why choose server-side tracking with Stape?

• Maximize ROAS. Get every user action tracked even when scripts fail or tracking is blocked, so ad platforms receive complete data and optimize your campaigns better.
• Improve attribution accuracy. Server-set, durable cookies let you connect full user journeys across sessions, giving you a true picture of which channels actually convert.
• Leverage first-party data. Combine data from your site, CRM, CMS, and offline systems into one server-side environment you fully control.
• Remove data gaps. Send events from your server to analytics and ad platforms, bypassing ad blockers, browser limits, and network issues. 
• Control the data flow. Inspect, transform, and approve data before it’s shared with third parties – ensuring compliance and preventing leaks.
• Get cleaner data – filter out bots and AI crawlers. Stop fake traffic at the server level so your analytics and ad platforms rely only on real human behavior.

What Stape offers:

• Hosting for server-side Google Tag Manager, available worldwide and in the EU.
• Gateways for Meta CAPI, Snapchat CAPI, TikTok eAPI, GA4 and Google Ads. 
• Website Tracking Checker – free tool to analyze the tracking health of your website.
• Setup Assistant that generates pre-made GTM templates based on your tech stack.
• A variety of apps, plugins, templates, and extensions: WordPress, Shopify, Wix and more.
• Stape Analytics to measure the effectiveness of your server-side setup.
• Stape Academy – free online training on server-side tagging.

Benefits of Stape:

• Cost-effective: starting at $17 for hosting. Logs are included. Freemium plan for sGTM and free trial for Gateways.
• User-friendly: easy setups and clear dashboards.
• Enhanced tracking with powerful integrations and templates.
• Helpful 24/7 support and a community to assist with server-side tracking.
• Compliance with security standards: ISO 27001:2022, SOC 2, HIPAA, DORA, GDPR, US Data Privacy, CCPA, AWS Foundational Technical Review 

LinkedIn: https://www.linkedin.com/company/stape/

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YouTube: https://www.youtube.com/@Stape

Website: https://stape.io

Follow: @stape_io